Claude/Workflows/GTM/
Claude

Claude changed how you work.
Now it catches every reply instantly.

The moment a lead replies, it's qualified, the deal lands in your CRM, and a response goes out, or a draft waits for your rep, using the Skills you already built in Claude.

{"prompt": "When a lead replies in my outbound tool, qualify them with my Lead Qualification skill and create the deal in my CRM.", "answer": "Done. Your flow is live, the moment it happens.", "flowTitle": "Flow - Reply qualification", "steps": [{"title": "Reply detected", "source": "Trigger - Outbound tool", "iconUrl": "https://cdn.prod.website-files.com/6a60565e4a7946953f4422bf/6a7382e69c85a18e4182b824_6a73823d4c6e697e3c6ad5dd_apollo-app-icon.png"}, {"title": "Lead qualified and scored", "source": "Agent - Lead Qualification Skill", "iconUrl": "https://cdn.prod.website-files.com/6a5663cc904a71cc06198535/6a73823d033a9f83c0f09852_Flowmate-App-icon-medium.png"}, {"title": "Deal created with enriched data", "source": "Flow - CRM", "iconUrl": "https://cdn.prod.website-files.com/6a5663cc904a71cc06198535/6a5e8d7d81ce07b45a3bbcb6_download%20(3).png"}, {"title": "Response sent", "source": "Flow - Gmail", "iconUrl": "https://cdn.prod.website-files.com/6a5663cc904a71cc06198535/6a75e9dbe5d3a12a9d7503a9_gmail-icon.webp"}]}
Flow
4 STEPS
Claude
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Start free
60 seconds to change your work again.

The prompts that turn
replies into pipeline.

[{"pillLabel": "Reply response", "mode": "automated", "headline": "Every reply, answered the moment it lands.", "subtext": "Runs on its own, every time a lead replies.", "flowName": "Reply qualification flow", "autoplayOnScroll": true, "exchanges": [{"prompt": "When a lead replies in my outbound tool, qualify them with my Lead Qualification skill, create a deal in my CRM with what you find, draft a response with my Lead Response skill, and send it through Gmail.", "thinkingLabel": "Piecing it together", "answer": "Done. Your flow is live, the moment it happens."}], "steps": [{"type": "trigger", "iconUrl": "https://cdn.prod.website-files.com/6a60565e4a7946953f4422bf/6a7382e69c85a18e4182b824_6a73823d4c6e697e3c6ad5dd_apollo-app-icon.png", "title": "Reply detected", "source": "Trigger - Outbound tool"}, {"type": "agent", "iconUrl": "https://cdn.prod.website-files.com/6a5663cc904a71cc06198535/6a73823d033a9f83c0f09852_Flowmate-App-icon-medium.png", "title": "Lead qualified and scored", "source": "Agent - Lead Qualification Skill"}, {"type": "flow", "iconUrl": "https://cdn.prod.website-files.com/6a5663cc904a71cc06198535/6a5e8d7d81ce07b45a3bbcb6_download%20(3).png", "title": "Deal created with enriched data", "source": "Flow - CRM"}, {"type": "agent", "iconUrl": "https://cdn.prod.website-files.com/6a5663cc904a71cc06198535/6a73823d033a9f83c0f09852_Flowmate-App-icon-medium.png", "title": "Response drafted", "source": "Agent - Lead Response Skill"}, {"type": "flow", "iconUrl": "https://cdn.prod.website-files.com/6a5663cc904a71cc06198535/6a75e9dbe5d3a12a9d7503a9_gmail-icon.webp", "title": "Response sent", "source": "Flow - Gmail"}], "completion": {"text": "Live", "subtext": ", the moment it happens.", "bg": "#6557FF", "fg": "#FFFFFF"}}, {"pillLabel": "Reply review", "mode": "supervised", "headline": "Every reply qualified, every response reviewed.", "subtext": "Nothing sends until you approve it.", "flowName": "Reply review flow", "autoplayOnScroll": false, "exchanges": [{"prompt": "When a lead replies in my outbound tool, qualify them with my Lead Qualification skill, create a deal in my CRM with what you find, and draft a response with my Lead Response skill in Gmail for me to approve before it sends.", "thinkingLabel": "Working through your reply flow", "answer": "Set up. I will draft each response and wait for you."}], "steps": [{"type": "trigger", "iconUrl": "https://cdn.prod.website-files.com/6a60565e4a7946953f4422bf/6a7382e69c85a18e4182b824_6a73823d4c6e697e3c6ad5dd_apollo-app-icon.png", "title": "Reply detected", "source": "Trigger - Outbound tool"}, {"type": "agent", "iconUrl": "https://cdn.prod.website-files.com/6a5663cc904a71cc06198535/6a73823d033a9f83c0f09852_Flowmate-App-icon-medium.png", "title": "Lead qualified and scored", "source": "Agent - Lead Qualification Skill"}, {"type": "flow", "iconUrl": "https://cdn.prod.website-files.com/6a5663cc904a71cc06198535/6a5e8d7d81ce07b45a3bbcb6_download%20(3).png", "title": "Deal created with enriched data", "source": "Flow - CRM"}, {"type": "agent", "iconUrl": "https://cdn.prod.website-files.com/6a5663cc904a71cc06198535/6a73823d033a9f83c0f09852_Flowmate-App-icon-medium.png", "title": "Response drafted", "source": "Agent - Lead Response Skill"}, {"type": "approve", "iconUrl": "https://cdn.prod.website-files.com/6a5663cc904a71cc06198535/6a75e9dbe5d3a12a9d7503a9_gmail-icon.webp", "title": "Saved as draft", "source": "You - review and send"}], "completion": {"text": "Waiting for your approval", "subtext": "", "bg": "#55F6B3", "fg": "#0B0B2E"}}, {"pillLabel": "Rep alert", "mode": "automated", "headline": "Every qualified reply, straight to the right rep.", "subtext": "Runs on its own, every time a lead replies.", "flowName": "Rep alert flow", "autoplayOnScroll": false, "exchanges": [{"prompt": "When a lead replies in my outbound tool, qualify them with my Lead Qualification skill, create a deal in my CRM with what you find, and send the assigned rep a Slack DM with the deal details and your recommended next step.", "thinkingLabel": "Piecing it together", "answer": "Done. Your flow is live, the moment it happens."}], "steps": [{"type": "trigger", "iconUrl": "https://cdn.prod.website-files.com/6a60565e4a7946953f4422bf/6a7382e69c85a18e4182b824_6a73823d4c6e697e3c6ad5dd_apollo-app-icon.png", "title": "Reply detected", "source": "Trigger - Outbound tool"}, {"type": "agent", "iconUrl": "https://cdn.prod.website-files.com/6a5663cc904a71cc06198535/6a73823d033a9f83c0f09852_Flowmate-App-icon-medium.png", "title": "Lead qualified, scored, next step recommended", "source": "Agent - Lead Qualification Skill"}, {"type": "flow", "iconUrl": "https://cdn.prod.website-files.com/6a5663cc904a71cc06198535/6a5e8d7d81ce07b45a3bbcb6_download%20(3).png", "title": "Deal created with enriched data", "source": "Flow - CRM"}, {"type": "flow", "iconUrl": "https://cdn.prod.website-files.com/6a5663cc904a71cc06198535/6a5e8d7d81ce07b45a3bbcb6_download%20(3).png", "title": "Deal owner identified", "source": "Flow - CRM"}, {"type": "flow", "iconUrl": "https://cdn.prod.website-files.com/6a5663cc904a71cc06198535/6a5e8d7dcbe4500097d802b9_download%20(4).png", "title": "Rep briefed with summary and next step", "source": "Flow - Slack"}], "completion": {"text": "Live", "subtext": ", the moment it happens.", "bg": "#6557FF", "fg": "#FFFFFF"}}]
Explore all GTM workflows
/claude/workflows/gtm

If you can prompt Claude,you can use FlowMate.

Prospect Qualification Skill
Qualifies, scores, tags every contact.
Your Claude Memory and Skills, already built in.
"When a new lead comes in, create the deal and notify the rep."
Skip the builder. Just describe it.
Live
Always on.
Even when you're not.
All AI platforms.
One FlowMate account.
ECEmma Carter14
JRJulia Rossi10
SPSami Patel8
Share Flows and Agents
with your team.

Works with the
outbound tool you already use.

Browse all apps

60 seconds.
Every reply becomes a qualified deal.

10 seconds to sign up. 50 seconds to your first Flow.

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Frequently asked questions

01

What triggers this workflow?

Any reply to an outreach sequence in your outbound tool, Apollo, Lemlist, Instantly, and others all fire the same Flow. The moment a reply lands, FlowMate reads it and hands it to your Lead Qualification skill.

02

What Skills do I need for this?

You need a Lead Qualification skill and, for the automated reply, a Lead Response skill. Both are the same Skills you already use manually in Claude, FlowMate just runs them the moment a reply arrives instead of waiting for you to ask.

03

What's the difference between Automated and Supervised?

Automated sends the response itself, no review needed. Supervised drafts the response and waits in Gmail for your approval before sending. Both qualify the lead and create the CRM deal the same way, the only difference is who sends the final reply.

04

Which CRMs does this work with?

Any CRM Claude can connect to, HubSpot, Salesforce, Pipedrive, and others. FlowMate creates the deal with the enriched data your Lead Qualification skill produces, using your existing CRM connection.

05

How long does this take to set up?

About 60 seconds. Describe the Flow once in plain language, FlowMate builds it, and it runs live from then on, no builder, no code.