Claude/Workflows/GTM/
Claude

Claude changed how you work.
Now it turns event leads into deals.

Hand Claude the file from your event, and every lead is enriched, scored against your ICP and matched to your CRM, with a deal created for each one worth your time.

{"prompt": "Take the leads in this spreadsheet, enrich and score them, and create deals in my CRM for the ones that fit.", "answer": "Done. Deals are in your CRM, the rest are logged with a reason.", "flowTitle": "Flow - Event leads to deals", "steps": [{"title": "Event leads received", "source": "Trigger - Excel", "iconUrl": "https://cdn.prod.website-files.com/6a60565e4a7946953f4422bf/6ac547fe55aae4cde3f79aa6_6a73823a25a8dfdcd6440c46_Microsoft-Excel-icon.svg.webp"}, {"title": "Each lead enriched", "source": "Flow - Apollo", "iconUrl": "https://cdn.prod.website-files.com/6a60565e4a7946953f4422bf/6a7382e69c85a18e4182b824_6a73823d4c6e697e3c6ad5dd_apollo-app-icon.png"}, {"title": "Fit scored against your ICP", "source": "Agent - Lead Qualification Skill", "iconUrl": "https://cdn.prod.website-files.com/6a5663cc904a71cc06198535/6a73823d033a9f83c0f09852_Flowmate-App-icon-medium.png"}, {"title": "Deals created and linked", "source": "Flow - HubSpot", "iconUrl": "https://cdn.prod.website-files.com/6a60565e4a7946953f4422bf/6a746cb82bae2e681ddc3ed0_6a5e8d7d81ce07b45a3bbcb6_download%2520(3).png"}]}
Flow
4 STEPS
Claude
|
Start free
60 seconds to change your work again.

The event list that
turns itself into pipeline.

[{"pillLabel": "Event leads", "mode": "automated", "headline": "Every event lead worked, not left waiting.", "subtext": "Runs on its own, the moment you hand over the file.", "flowName": "Event leads flow", "autoplayOnScroll": true, "exchanges": [{"prompt": "Take the leads in this spreadsheet, enrich each one, score them with my Lead Qualification skill, check my CRM for existing contacts and companies, and create deals with everything linked. Log the leads that don't fit with the reason.", "thinkingLabel": "Working through the list", "answer": "Done. Deals are in your CRM, the rest are logged with a reason."}], "steps": [{"type": "trigger", "iconUrl": "https://cdn.prod.website-files.com/6a60565e4a7946953f4422bf/6ac547fe55aae4cde3f79aa6_6a73823a25a8dfdcd6440c46_Microsoft-Excel-icon.svg.webp", "title": "Event leads received", "source": "Trigger - Spreadsheet"}, {"type": "flow", "iconUrl": "https://cdn.prod.website-files.com/6a60565e4a7946953f4422bf/6a7382e69c85a18e4182b824_6a73823d4c6e697e3c6ad5dd_apollo-app-icon.png", "title": "Each lead enriched", "source": "Flow - Enrichment tool"}, {"type": "agent", "iconUrl": "https://cdn.prod.website-files.com/6a5663cc904a71cc06198535/6a73823d033a9f83c0f09852_Flowmate-App-icon-medium.png", "title": "Fit scored against your ICP", "source": "Agent - Lead Qualification Skill"}, {"type": "flow", "iconUrl": "https://cdn.prod.website-files.com/6a60565e4a7946953f4422bf/6a746cb82bae2e681ddc3ed0_6a5e8d7d81ce07b45a3bbcb6_download%2520(3).png", "title": "Matched to existing contacts and companies", "source": "Flow - CRM"}, {"type": "flow", "iconUrl": "https://cdn.prod.website-files.com/6a60565e4a7946953f4422bf/6a746cb82bae2e681ddc3ed0_6a5e8d7d81ce07b45a3bbcb6_download%2520(3).png", "title": "Deals created, the rest logged with a reason", "source": "Flow - CRM"}], "completion": {"text": "Live", "subtext": ", every time you hand over a list.", "bg": "#6557FF", "fg": "#FFFFFF"}}, {"pillLabel": "Batch review", "mode": "supervised", "headline": "Every lead scored, every deal reviewed first.", "subtext": "Nothing is created in your CRM until you approve it.", "flowName": "Batch review flow", "autoplayOnScroll": false, "exchanges": [{"prompt": "Take the leads in this spreadsheet, enrich each one, score them with my Lead Qualification skill, and check my CRM for existing contacts and companies. Send me the list with your reasons in Slack, and create the deals once I approve.", "thinkingLabel": "Working through the list", "answer": "Set up. I will send you each batch and wait for you."}], "steps": [{"type": "trigger", "iconUrl": "https://cdn.prod.website-files.com/6a60565e4a7946953f4422bf/6ac547fe55aae4cde3f79aa6_6a73823a25a8dfdcd6440c46_Microsoft-Excel-icon.svg.webp", "title": "Event leads received", "source": "Trigger - Spreadsheet"}, {"type": "flow", "iconUrl": "https://cdn.prod.website-files.com/6a60565e4a7946953f4422bf/6a7382e69c85a18e4182b824_6a73823d4c6e697e3c6ad5dd_apollo-app-icon.png", "title": "Each lead enriched", "source": "Flow - Enrichment tool"}, {"type": "agent", "iconUrl": "https://cdn.prod.website-files.com/6a5663cc904a71cc06198535/6a73823d033a9f83c0f09852_Flowmate-App-icon-medium.png", "title": "Fit scored, CRM checked for matches", "source": "Agent - Lead Qualification Skill"}, {"type": "flow", "iconUrl": "https://cdn.prod.website-files.com/6a60565e4a7946953f4422bf/6a747eee8ac9bec6b8d3d243_6a5e8d7dcbe4500097d802b9_download%2520(4).png", "title": "Scored list sent for review", "source": "Flow - Slack"}, {"type": "approve", "iconUrl": "https://cdn.prod.website-files.com/6a60565e4a7946953f4422bf/6a746cb82bae2e681ddc3ed0_6a5e8d7d81ce07b45a3bbcb6_download%2520(3).png", "title": "Deals created when you approve", "source": "You - review in Slack"}], "completion": {"text": "Waiting for your approval", "subtext": "", "bg": "#55F6B3", "fg": "#0B0B2E"}}, {"pillLabel": "Owner alert", "mode": "automated", "headline": "Every owner gets their own leads.", "subtext": "Runs on its own. Each owner hears about their deals first.", "flowName": "Owner alert flow", "autoplayOnScroll": false, "exchanges": [{"prompt": "Take the leads in this spreadsheet, enrich each one, score them with my Lead Qualification skill, check my CRM for existing contacts and companies, and create deals with everything linked. Then send each deal owner a Slack DM with their new leads and why they fit.", "thinkingLabel": "Working through the list", "answer": "Done. Deals are in your CRM and every owner has been told."}], "steps": [{"type": "trigger", "iconUrl": "https://cdn.prod.website-files.com/6a60565e4a7946953f4422bf/6ac547fe55aae4cde3f79aa6_6a73823a25a8dfdcd6440c46_Microsoft-Excel-icon.svg.webp", "title": "Event leads received", "source": "Trigger - Spreadsheet"}, {"type": "flow", "iconUrl": "https://cdn.prod.website-files.com/6a60565e4a7946953f4422bf/6a7382e69c85a18e4182b824_6a73823d4c6e697e3c6ad5dd_apollo-app-icon.png", "title": "Each lead enriched", "source": "Flow - Enrichment tool"}, {"type": "agent", "iconUrl": "https://cdn.prod.website-files.com/6a5663cc904a71cc06198535/6a73823d033a9f83c0f09852_Flowmate-App-icon-medium.png", "title": "Fit scored against your ICP", "source": "Agent - Lead Qualification Skill"}, {"type": "flow", "iconUrl": "https://cdn.prod.website-files.com/6a60565e4a7946953f4422bf/6a746cb82bae2e681ddc3ed0_6a5e8d7d81ce07b45a3bbcb6_download%2520(3).png", "title": "Deals created, contact and company linked", "source": "Flow - CRM"}, {"type": "flow", "iconUrl": "https://cdn.prod.website-files.com/6a60565e4a7946953f4422bf/6a747eee8ac9bec6b8d3d243_6a5e8d7dcbe4500097d802b9_download%2520(4).png", "title": "Owners briefed on their new leads", "source": "Flow - Slack DM"}], "completion": {"text": "Live", "subtext": ", every time you hand over a list.", "bg": "#6557FF", "fg": "#FFFFFF"}}]
Explore all GTM workflows
/claude/workflows/gtm

If you can prompt Claude,you can use FlowMate.

Prospect Qualification Skill
Qualifies, scores, tags every contact.
Your Claude Memory and Skills, already built in.
"When a new lead comes in, create the deal and notify the rep."
Skip the builder. Just describe it.
Live
Always on.
Even when you're not.
All AI platforms.
One FlowMate account.
ECEmma Carter14
JRJulia Rossi10
SPSami Patel8
Share Flows and Agents
with your team.

Works with the
spreadsheet and CRM you already use.

Browse all apps

60 seconds.
Every event list becomes pipeline.

10 seconds to sign up. 50 seconds to your first Flow.

Start free

Frequently asked questions

01

What starts this workflow?

A file of event leads, such as a badge scan export, a sign-up sheet or a spreadsheet of business cards. You hand it to Claude, and the Flow works through the whole batch.

02

What Skills do I need?

Your Lead Qualification Skill, which holds your ICP. Memory helps too, so Claude knows how your team judges a good lead.

03

Will it create duplicates in my CRM?

No. It checks who is already in your CRM before creating anything, and it matches people to contacts and companies by judgment, not just exact email or domain. A missing email or a different domain won't create a duplicate.

04

What happens to leads that don't fit?

They don't get a deal. Each one is logged with the reason, so you can see why it was passed over.

05

What's the difference between Automated and Supervised?

Automated creates the deals on its own. Supervised sends you the scored list first, and nothing is created in your CRM until you approve it.

06

Which tools does this work with?

Excel and Google Sheets for the lead file, Apollo for enrichment, and HubSpot, Salesforce, Pipedrive or Attio for the CRM.

07

How long does this take to set up?

About a minute. Connect your apps, paste the prompt, and your Flow is live.